The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands /

The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands /

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Dettagli Bibliografici
Autori principali: Khairul Nisa Hairuddin, 1996-, author, Ahmad Sharifuddin Shamsuddin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Natura:
Lingua:eng
Pubblicazione: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Soggetti:
Consumers' preferences
Coffee drinks
Consumer behavior
Brand choice
Descrizione
Riassunto:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

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