The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands /

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors:	Khairul Nisa Hairuddin, 1996-, author, Ahmad Sharifuddin Shamsuddin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Format:
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Subjects:	Consumers' preferences Coffee drinks Consumer behavior Brand choice

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