The influence of tv advertisement on the decision to visit Legoland Malaysia /

The influence of tv advertisement on the decision to visit Legoland Malaysia /

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Detalhes bibliográficos
Main Authors: Norsyamila Zulkefley, 1995-, author, Norzaidahwati Zaidin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Formato:
Idioma:eng
Publicado em: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Assuntos:
Consumer behavior
Consumers' preferences
Television advertising
Amusement parks

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