The effect of value perception towards luxury brand handbag purchase intention among Malaysian /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia,
2019
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| Subjects: |
| _version_ | 1826467506865307648 |
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| author | Khor, Xue Mei , 1995-, author 1984-, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim |
| author_facet | Khor, Xue Mei , 1995-, author 1984-, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim |
| author_sort | Khor, Xue Mei , 1995-, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019 |
| first_indexed | 2024-03-05T16:04:32Z |
| format | |
| id | KOHA-OAI-TEST:551139 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:04:32Z |
| publishDate | 2019 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5511392020-12-19T17:20:50ZThe effect of value perception towards luxury brand handbag purchase intention among Malaysian / Khor, Xue Mei , 1995-, author 1984-, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim Johor Bahru, Johor : Universiti Teknologi Malaysia,2019engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019Includes bibliographical references : p.111-115PRZSLLuxuriesConsumers' preferencesConsumer behaviorHandbags |
| spellingShingle | Luxuries Consumers' preferences Consumer behavior Handbags Khor, Xue Mei , 1995-, author 1984-, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim The effect of value perception towards luxury brand handbag purchase intention among Malaysian / |
| title | The effect of value perception towards luxury brand handbag purchase intention among Malaysian / |
| title_full | The effect of value perception towards luxury brand handbag purchase intention among Malaysian / |
| title_fullStr | The effect of value perception towards luxury brand handbag purchase intention among Malaysian / |
| title_full_unstemmed | The effect of value perception towards luxury brand handbag purchase intention among Malaysian / |
| title_short | The effect of value perception towards luxury brand handbag purchase intention among Malaysian / |
| title_sort | effect of value perception towards luxury brand handbag purchase intention among malaysian |
| topic | Luxuries Consumers' preferences Consumer behavior Handbags |
| work_keys_str_mv | AT khorxuemei1995author theeffectofvalueperceptiontowardsluxurybrandhandbagpurchaseintentionamongmalaysian AT 1984supervisor theeffectofvalueperceptiontowardsluxurybrandhandbagpurchaseintentionamongmalaysian AT sekolahperniagaanantarabangsaazmanhashim theeffectofvalueperceptiontowardsluxurybrandhandbagpurchaseintentionamongmalaysian AT khorxuemei1995author effectofvalueperceptiontowardsluxurybrandhandbagpurchaseintentionamongmalaysian AT 1984supervisor effectofvalueperceptiontowardsluxurybrandhandbagpurchaseintentionamongmalaysian AT sekolahperniagaanantarabangsaazmanhashim effectofvalueperceptiontowardsluxurybrandhandbagpurchaseintentionamongmalaysian |