Factors driving customers' intention to use self-service technologies for online shopping /

Factors driving customers' intention to use self-service technologies for online shopping /

Thesis (Sarjana Muda Pengurusan (Pemasaran))Universiti Teknologi Malaysia, 2019

Bibliographische Detailangaben
Hauptverfasser: Wong, Xiao Hong , 1995-, author, Thoo, Ai Chin, 1981-, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Format:
Sprache:eng
Veröffentlicht: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Schlagworte:
Consumer behavior
Teleshopping
Electronic commerce
Beschreibung
Zusammenfassung:Thesis (Sarjana Muda Pengurusan (Pemasaran))Universiti Teknologi Malaysia, 2019

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