Factors driving customers' intention to use self-service technologies for online shopping /

Factors driving customers' intention to use self-service technologies for online shopping /

Thesis (Sarjana Muda Pengurusan (Pemasaran))Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors: Wong, Xiao Hong , 1995-, author, Thoo, Ai Chin, 1981-, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Subjects:
Consumer behavior
Teleshopping
Electronic commerce
Description
Summary:Thesis (Sarjana Muda Pengurusan (Pemasaran))Universiti Teknologi Malaysia, 2019

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