Brand equity for service brand online : the case of JOOX /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia,
2019
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| Subjects: |
| _version_ | 1796759967145918464 |
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| author | Muhammad Izzat Abdul Halim, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim |
| author_facet | Muhammad Izzat Abdul Halim, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim |
| author_sort | Muhammad Izzat Abdul Halim, 1996-, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019 |
| first_indexed | 2024-03-05T16:04:48Z |
| format | |
| id | KOHA-OAI-TEST:551228 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:04:48Z |
| publishDate | 2019 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5512282020-12-19T17:20:50ZBrand equity for service brand online : the case of JOOX / Muhammad Izzat Abdul Halim, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim Johor Bahru, Johor : Universiti Teknologi Malaysia,2019engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019Includes bibliographical references : p. 64-66PRZSLBrand choiceConsumers' preferencesStreaming video |
| spellingShingle | Brand choice Consumers' preferences Streaming video Muhammad Izzat Abdul Halim, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim Brand equity for service brand online : the case of JOOX / |
| title | Brand equity for service brand online : the case of JOOX / |
| title_full | Brand equity for service brand online : the case of JOOX / |
| title_fullStr | Brand equity for service brand online : the case of JOOX / |
| title_full_unstemmed | Brand equity for service brand online : the case of JOOX / |
| title_short | Brand equity for service brand online : the case of JOOX / |
| title_sort | brand equity for service brand online the case of joox |
| topic | Brand choice Consumers' preferences Streaming video |
| work_keys_str_mv | AT muhammadizzatabdulhalim1996author brandequityforservicebrandonlinethecaseofjoox AT ahmadsharifuddinshamsuddinsupervisor brandequityforservicebrandonlinethecaseofjoox AT sekolahperniagaanantarabangsaazmanhashim brandequityforservicebrandonlinethecaseofjoox |