Foundations of Corporate Success : How business strategies add value /

Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of 'competitive advantage' and examines how the business strategies of the world's leading companies affect th...

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Glavni avtor: Kay, John, author
Format:
Jezik:eng
Izdano: Oxford : OXFORD UNIVERSITY PRESS, 1995
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Izvleček:Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of 'competitive advantage' and examines how the business strategies of the world's leading companies affect their financial performance.