Ethnic marketing : theory, practice and entrepreneurship /
Includes bibliographical and references
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York ; London : Routledge, Taylor & Francis Group,
2019
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| Subjects: |
| _version_ | 1826467934860476416 |
|---|---|
| author | Pires, Guilherme D., author Stanton, John L., author |
| author_facet | Pires, Guilherme D., author Stanton, John L., author |
| author_sort | Pires, Guilherme D., author |
| collection | OCEAN |
| description | Includes bibliographical and references |
| first_indexed | 2024-03-05T16:10:56Z |
| format | |
| id | KOHA-OAI-TEST:553242 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:10:56Z |
| publishDate | 2019 |
| publisher | New York ; London : Routledge, Taylor & Francis Group, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5532422020-12-19T17:20:54ZEthnic marketing : theory, practice and entrepreneurship / Pires, Guilherme D., author Stanton, John L., author New York ; London : Routledge, Taylor & Francis Group,2019.engIncludes bibliographical and referencesPSZKLLMinority consumers.Market segmentation.MarketingURN:ISBN:9781138210608 |
| spellingShingle | Minority consumers. Market segmentation. Marketing Pires, Guilherme D., author Stanton, John L., author Ethnic marketing : theory, practice and entrepreneurship / |
| title | Ethnic marketing : theory, practice and entrepreneurship / |
| title_full | Ethnic marketing : theory, practice and entrepreneurship / |
| title_fullStr | Ethnic marketing : theory, practice and entrepreneurship / |
| title_full_unstemmed | Ethnic marketing : theory, practice and entrepreneurship / |
| title_short | Ethnic marketing : theory, practice and entrepreneurship / |
| title_sort | ethnic marketing theory practice and entrepreneurship |
| topic | Minority consumers. Market segmentation. Marketing |
| work_keys_str_mv | AT piresguilhermedauthor ethnicmarketingtheorypracticeandentrepreneurship AT stantonjohnlauthor ethnicmarketingtheorypracticeandentrepreneurship |