Ethnic marketing : theory, practice and entrepreneurship /

Ethnic marketing : theory, practice and entrepreneurship /

Includes bibliographical and references

Bibliographic Details
Main Authors:	Pires, Guilherme D., author, Stanton, John L., author
Format:
Language:	eng
Published:	New York ; London : Routledge, Taylor & Francis Group, 2019
Subjects:	Minority consumers. Market segmentation. Marketing

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