Managing Your Business : A Practical Guide /
A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management. With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marke...
| Main Authors: | , |
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| Format: | |
| Language: | eng |
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Groningen : Noordhoff Uitgevers,
2017
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| Subjects: |
| _version_ | 1826467973405081600 |
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| author | Dondjio, Irenee, author Haafst, Robert, author |
| author_facet | Dondjio, Irenee, author Haafst, Robert, author |
| author_sort | Dondjio, Irenee, author |
| collection | OCEAN |
| description | A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management. With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export. Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises. |
| first_indexed | 2024-03-05T16:11:31Z |
| format | |
| id | KOHA-OAI-TEST:553434 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:11:31Z |
| publishDate | 2017 |
| publisher | Groningen : Noordhoff Uitgevers, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5534342020-12-19T17:20:55ZManaging Your Business : A Practical Guide / Dondjio, Irenee, author Haafst, Robert, author Groningen : Noordhoff Uitgevers,2017engA comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management. With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export. Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.Includes bibliographical references and indexA comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management. With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export. Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.PSZJBLIndustrial managementURN:ISBN:9789001878849 |
| spellingShingle | Industrial management Dondjio, Irenee, author Haafst, Robert, author Managing Your Business : A Practical Guide / |
| title | Managing Your Business : A Practical Guide / |
| title_full | Managing Your Business : A Practical Guide / |
| title_fullStr | Managing Your Business : A Practical Guide / |
| title_full_unstemmed | Managing Your Business : A Practical Guide / |
| title_short | Managing Your Business : A Practical Guide / |
| title_sort | managing your business a practical guide |
| topic | Industrial management |
| work_keys_str_mv | AT dondjioireneeauthor managingyourbusinessapracticalguide AT haafstrobertauthor managingyourbusinessapracticalguide |