Managing Your Business : A Practical Guide /

A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management. With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marke...

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Bibliographic Details
Main Authors: Dondjio, Irenee, author, Haafst, Robert, author
Format:
Language:eng
Published: Groningen : Noordhoff Uitgevers, 2017
Subjects:
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author Dondjio, Irenee, author
Haafst, Robert, author
author_facet Dondjio, Irenee, author
Haafst, Robert, author
author_sort Dondjio, Irenee, author
collection OCEAN
description A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management. With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export. Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.
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spelling KOHA-OAI-TEST:5534342020-12-19T17:20:55ZManaging Your Business : A Practical Guide / Dondjio, Irenee, author Haafst, Robert, author Groningen : Noordhoff Uitgevers,2017engA comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management. With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export. Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.Includes bibliographical references and indexA comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management. With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export. Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.PSZJBLIndustrial managementURN:ISBN:9789001878849
spellingShingle Industrial management
Dondjio, Irenee, author
Haafst, Robert, author
Managing Your Business : A Practical Guide /
title Managing Your Business : A Practical Guide /
title_full Managing Your Business : A Practical Guide /
title_fullStr Managing Your Business : A Practical Guide /
title_full_unstemmed Managing Your Business : A Practical Guide /
title_short Managing Your Business : A Practical Guide /
title_sort managing your business a practical guide
topic Industrial management
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