M-COMMERCE : Experiencing the Phygital Retail /
Includes bibliographical references and index
| Main Authors: | , |
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| Format: | |
| Language: | eng |
| Published: |
♭2019
2019
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| Subjects: |
| _version_ | 1796760426262822912 |
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| author | Duhan, Punita, 1973-, editor Singh, Anurag, 1974-, editor |
| author_facet | Duhan, Punita, 1973-, editor Singh, Anurag, 1974-, editor |
| author_sort | Duhan, Punita, 1973-, editor |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T16:11:35Z |
| format | |
| id | KOHA-OAI-TEST:553456 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:11:35Z |
| publishDate | 2019 |
| publisher | ♭2019 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5534562020-12-19T17:20:55ZM-COMMERCE : Experiencing the Phygital Retail / Duhan, Punita, 1973-, editor Singh, Anurag, 1974-, editor ♭2019Toronto ; Florida : Apple Academic Press,2019engIncludes bibliographical references and indexM-Commerce: Meaning, Evolution, and Growth --What's New with Mobile Commerce? --Mobile Commerce: Evolution and Trends --Success Factors of M-Commerce: A Customer Perspective --Driving Forces of M-Commerce --Encumbrances in M-Commerce: A Demographic Context --Let's Get Phygital: M-Commerce as a Crusader for "Phygital" Retail --M-Commerce: Crusader for "Phygital" Retail --Factors Deterring the Adoption of M-Tourism in India --Adoption of M-Commerce Among Women: An Empirical Study in India --Mobile Learning: Factors Affecting Students' Adoption in Higher Education --An Empirical Investigation of Adoption and Satisfaction of M-Commerce Users in the Selected City of Gujarat State: A Case Study of Vadodara City --M-Commerce: A Boon or Bane for Grocery Shoppers --Measuring Mobile Commerce Service Quality: A Review of Literature --Is India Poised for M-Commerce in the Cashless Milieu? --M-Commerce at the Bottom of the Pyramid: Insights from Asia --Vigor of M-Word of Mouth in Consumer EpochPSZJBLMobile commerceElectronic commerceURN:ISBN:9781771887144 |
| spellingShingle | Mobile commerce Electronic commerce Duhan, Punita, 1973-, editor Singh, Anurag, 1974-, editor M-COMMERCE : Experiencing the Phygital Retail / |
| title | M-COMMERCE : Experiencing the Phygital Retail / |
| title_full | M-COMMERCE : Experiencing the Phygital Retail / |
| title_fullStr | M-COMMERCE : Experiencing the Phygital Retail / |
| title_full_unstemmed | M-COMMERCE : Experiencing the Phygital Retail / |
| title_short | M-COMMERCE : Experiencing the Phygital Retail / |
| title_sort | m commerce experiencing the phygital retail |
| topic | Mobile commerce Electronic commerce |
| work_keys_str_mv | AT duhanpunita1973editor mcommerceexperiencingthephygitalretail AT singhanurag1974editor mcommerceexperiencingthephygitalretail |