Media and Communication Research Methods /
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relativ...
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| Language: | eng |
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London : Red Globe Press,
2019
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| _version_ | 1826468023600414720 |
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| author | Hansen, Anders, 1957-, author Machin, David, 1966-, author |
| author_facet | Hansen, Anders, 1957-, author Machin, David, 1966-, author |
| author_sort | Hansen, Anders, 1957-, author |
| collection | OCEAN |
| description | This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods. |
| first_indexed | 2024-03-05T16:12:20Z |
| format | |
| id | KOHA-OAI-TEST:553684 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:12:20Z |
| publishDate | 2019 |
| publisher | London : Red Globe Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5536842020-12-19T17:20:55ZMedia and Communication Research Methods / Hansen, Anders, 1957-, author Machin, David, 1966-, author London : Red Globe Press,2019engThis essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.Includes bibliographical references and indexThis essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.PSZJBLCommunicationMass mediaURN:ISBN:9781137528247 |
| spellingShingle | Communication Mass media Hansen, Anders, 1957-, author Machin, David, 1966-, author Media and Communication Research Methods / |
| title | Media and Communication Research Methods / |
| title_full | Media and Communication Research Methods / |
| title_fullStr | Media and Communication Research Methods / |
| title_full_unstemmed | Media and Communication Research Methods / |
| title_short | Media and Communication Research Methods / |
| title_sort | media and communication research methods |
| topic | Communication Mass media |
| work_keys_str_mv | AT hansenanders1957author mediaandcommunicationresearchmethods AT machindavid1966author mediaandcommunicationresearchmethods |