Antecedents of customer retention in Malaysian retail stores /

Antecedents of customer retention in Malaysian retail stores /

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Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2019

Détails bibliographiques
Auteurs principaux: Sayyedeh Parisa Saeidi, 1976-, author, Amran Md. Rasli, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Format:
Langue:eng
Publié: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Sujets:
Customer loyalty
Consumer behavior
Stores, Retail
Selling
Description
Résumé:Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2019

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