Antecedents of customer retention in Malaysian retail stores /

Antecedents of customer retention in Malaysian retail stores /

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Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors:	Sayyedeh Parisa Saeidi, 1976-, author, Amran Md. Rasli, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Format:
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Subjects:	Customer loyalty Consumer behavior Stores, Retail Selling

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