Antecedents of customer retention in Malaysian retail stores /

Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors:	Sayyedeh Parisa Saeidi, 1976-, author, Amran Md. Rasli, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Format:
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Subjects:	Customer loyalty Consumer behavior Stores, Retail Selling

Antecedents of customer retention in Malaysian retail stores / by Sayyedeh Parisa Saeidi, 1976-, author, Amran Md. Rasli, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim

Published 2019