STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY /

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY /

Includes index.

Bibliographic Details
Main Author: Keller, Kevin Lane, 1956-, author
Format:
Language:eng
Published: Copyright 2008 2008
Subjects:
Brand name products
Description
Summary:Includes index.

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