Armstrong, G. a., & Kotler, P. (2011). Marketing: An introduction. London : Pearson.
Chicago Style (17th ed.) CitationArmstrong, Gary author, and Philip Kotler. Marketing: An Introduction. London : Pearson, 2011.
MLA (9th ed.) CitationArmstrong, Gary author, and Philip Kotler. Marketing: An Introduction. London : Pearson, 2011.
Warning: These citations may not always be 100% accurate.