Advertising : principles & practice /
Includes bibliographical and references
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New Jersey : Pearson/Prentice Hall,
2006
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| Subjects: |
| _version_ | 1796760626075271168 |
|---|---|
| author | Wells, William, 1926- author Burnett, John, 1944- author Moriarty, Sandra E. (Sandra Ernst) author |
| author_facet | Wells, William, 1926- author Burnett, John, 1944- author Moriarty, Sandra E. (Sandra Ernst) author |
| author_sort | Wells, William, 1926- author |
| collection | OCEAN |
| description | Includes bibliographical and references |
| first_indexed | 2024-03-05T16:14:33Z |
| format | |
| id | KOHA-OAI-TEST:554422 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:14:33Z |
| publishDate | 2006 |
| publisher | New Jersey : Pearson/Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5544222020-12-19T17:20:57ZAdvertising : principles & practice / Wells, William, 1926- author Burnett, John, 1944- author Moriarty, Sandra E. (Sandra Ernst) author New Jersey : Pearson/Prentice Hall,2006.♭2006engIncludes bibliographical and referencesPSZKLLAdvertising.URN:ISBN:9780131968813 |
| spellingShingle | Advertising. Wells, William, 1926- author Burnett, John, 1944- author Moriarty, Sandra E. (Sandra Ernst) author Advertising : principles & practice / |
| title | Advertising : principles & practice / |
| title_full | Advertising : principles & practice / |
| title_fullStr | Advertising : principles & practice / |
| title_full_unstemmed | Advertising : principles & practice / |
| title_short | Advertising : principles & practice / |
| title_sort | advertising principles practice |
| topic | Advertising. |
| work_keys_str_mv | AT wellswilliam1926author advertisingprinciplespractice AT burnettjohn1944author advertisingprinciplespractice AT moriartysandraesandraernstauthor advertisingprinciplespractice |