The mediating role of customer lifetime value on customer relationship management and business performance /

The mediating role of customer lifetime value on customer relationship management and business performance /

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Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2018

Bibliographic Details
Main Authors: Setareh Feiz, 1984-, author 626481, Zainab Khalifah, supervisor 604248, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2018
Subjects:
Consumer satisfaction
Customer relations

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