STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE : Concepts and Cases /

For courses in strategy and strategic management. Core strategic management concepts without the excess For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessar...

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Main Authors: Barney, Jay B., author, Hesterly, William S., author
Format:
Language:eng
Published: Harlow, England : Pearson Education Limited, 2019
Subjects:
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author Barney, Jay B., author
Hesterly, William S., author
author_facet Barney, Jay B., author
Hesterly, William S., author
author_sort Barney, Jay B., author
collection OCEAN
description For courses in strategy and strategic management. Core strategic management concepts without the excess For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Also available with MyLab Management MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.
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spelling KOHA-OAI-TEST:5574342020-12-19T17:21:05ZSTRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE : Concepts and Cases / Barney, Jay B., author Hesterly, William S., author Harlow, England : Pearson Education Limited, 2019♭2019engFor courses in strategy and strategic management. Core strategic management concepts without the excess For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Also available with MyLab Management MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.Includes indexFor courses in strategy and strategic management. Core strategic management concepts without the excess For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Also available with MyLab Management MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.PSZKLLStrategic planningBusiness planningIndustrial managementCompetitionURN:ISBN:9781292060378
spellingShingle Strategic planning
Business planning
Industrial management
Competition
Barney, Jay B., author
Hesterly, William S., author
STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE : Concepts and Cases /
title STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE : Concepts and Cases /
title_full STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE : Concepts and Cases /
title_fullStr STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE : Concepts and Cases /
title_full_unstemmed STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE : Concepts and Cases /
title_short STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE : Concepts and Cases /
title_sort strategic management and competitive advantage concepts and cases
topic Strategic planning
Business planning
Industrial management
Competition
work_keys_str_mv AT barneyjaybauthor strategicmanagementandcompetitiveadvantageconceptsandcases
AT hesterlywilliamsauthor strategicmanagementandcompetitiveadvantageconceptsandcases