THE HANDBOOK OF BRAND MANAGEMENT /
Includes bibliographical references and index.
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
London : FINANCIAL TIMES / PITMAN PUBLISHING,
1992
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| Subjects: |
| _version_ | 1796761272867356672 |
|---|---|
| author | Arnold, David, 1955-, author |
| author_facet | Arnold, David, 1955-, author |
| author_sort | Arnold, David, 1955-, author |
| collection | OCEAN |
| description | Includes bibliographical references and index. |
| first_indexed | 2024-03-05T16:23:52Z |
| format | |
| id | KOHA-OAI-TEST:557486 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:23:52Z |
| publishDate | 1992 |
| publisher | London : FINANCIAL TIMES / PITMAN PUBLISHING, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5574862020-12-19T17:21:05ZTHE HANDBOOK OF BRAND MANAGEMENT / Arnold, David, 1955-, author London : FINANCIAL TIMES / PITMAN PUBLISHING,Copyright 19921992engIncludes bibliographical references and index.PSZJBLBrand name products Brand name products AdvertisingURN:ISBN:9780273605379URN:ISBN:0273605372 |
| spellingShingle | Brand name products Brand name products Advertising Arnold, David, 1955-, author THE HANDBOOK OF BRAND MANAGEMENT / |
| title | THE HANDBOOK OF BRAND MANAGEMENT / |
| title_full | THE HANDBOOK OF BRAND MANAGEMENT / |
| title_fullStr | THE HANDBOOK OF BRAND MANAGEMENT / |
| title_full_unstemmed | THE HANDBOOK OF BRAND MANAGEMENT / |
| title_short | THE HANDBOOK OF BRAND MANAGEMENT / |
| title_sort | handbook of brand management |
| topic | Brand name products Brand name products Advertising |
| work_keys_str_mv | AT arnolddavid1955author thehandbookofbrandmanagement AT arnolddavid1955author handbookofbrandmanagement |