Impact of celebrity endorsement on customers; purchase intention /

Bibliographic Details
Main Authors: Rabiatul Adawiyah Ahamad, 1995-, author 626855, Adaweiah Taib, 1991-, supervisor 597650, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2020