Impact of celebrity endorsement on customers; purchase intention /
| Autores principales: | , , |
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| Formato: | text |
| Lenguaje: | eng |
| Publicado: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2020
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| _version_ | 1826468834388738048 |
|---|---|
| author | Rabiatul Adawiyah Ahamad, 1995-, author 626855 Adaweiah Taib, 1991-, supervisor 597650 Sekolah Perniagaan Antarabangsa Azman Hashim 617120 |
| author_facet | Rabiatul Adawiyah Ahamad, 1995-, author 626855 Adaweiah Taib, 1991-, supervisor 597650 Sekolah Perniagaan Antarabangsa Azman Hashim 617120 |
| author_sort | Rabiatul Adawiyah Ahamad, 1995-, author 626855 |
| collection | OCEAN |
| description | |
| first_indexed | 2024-03-05T16:24:19Z |
| format | text |
| id | KOHA-OAI-TEST:557637 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-04-09T03:41:18Z |
| publishDate | 2020 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5576372024-03-20T00:24:58ZImpact of celebrity endorsement on customers; purchase intention / Rabiatul Adawiyah Ahamad, 1995-, author 626855 Adaweiah Taib, 1991-, supervisor 597650 Sekolah Perniagaan Antarabangsa Azman Hashim 617120 textJohor Bahru, Johor : Universiti Teknologi Malaysia,2020engIncludes bibliographical references.Sekolah Perniagaan Antarabangsa Azman Hashim;dd2020 |
| spellingShingle | Rabiatul Adawiyah Ahamad, 1995-, author 626855 Adaweiah Taib, 1991-, supervisor 597650 Sekolah Perniagaan Antarabangsa Azman Hashim 617120 Impact of celebrity endorsement on customers; purchase intention / |
| title | Impact of celebrity endorsement on customers; purchase intention / |
| title_full | Impact of celebrity endorsement on customers; purchase intention / |
| title_fullStr | Impact of celebrity endorsement on customers; purchase intention / |
| title_full_unstemmed | Impact of celebrity endorsement on customers; purchase intention / |
| title_short | Impact of celebrity endorsement on customers; purchase intention / |
| title_sort | impact of celebrity endorsement on customers purchase intention |
| work_keys_str_mv | AT rabiatuladawiyahahamad1995author626855 impactofcelebrityendorsementoncustomerspurchaseintention AT adaweiahtaib1991supervisor597650 impactofcelebrityendorsementoncustomerspurchaseintention AT sekolahperniagaanantarabangsaazmanhashim617120 impactofcelebrityendorsementoncustomerspurchaseintention |