Impact of celebrity endorsement on customers; purchase intention /
Main Authors: | Rabiatul Adawiyah Ahamad, 1995-, author 626855, Adaweiah Taib, 1991-, supervisor 597650, Sekolah Perniagaan Antarabangsa Azman Hashim 617120 |
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Format: | text |
Language: | eng |
Published: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2020
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