Impact of celebrity endorsement on customers; purchase intention /

Impact of celebrity endorsement on customers; purchase intention /

Bibliografske podrobnosti
Main Authors: Rabiatul Adawiyah Ahamad, 1995-, author 626855, Adaweiah Taib, 1991-, supervisor 597650, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Format: text
Jezik:eng
Izdano: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2020

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