SEEING WHATS NEXT : USING THE THEORIES OF INNOVATION TO PREDICT INDUSTRY CHANGE /
Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners...
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| פורמט: | text |
| שפה: | eng |
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Boston : Harvard Business School Press,
2004
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