Accessing destination brand equity : Georgetown, Penang /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | |
| اللغة: | eng |
| منشور في: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2020
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| الموضوعات: |
| _version_ | 1826468844011520000 |
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| author | Chuah, Cynthia Siew Yin, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim |
| author_facet | Chuah, Cynthia Siew Yin, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim |
| author_sort | Chuah, Cynthia Siew Yin, 1996-, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020 |
| first_indexed | 2024-03-05T16:24:27Z |
| format | |
| id | KOHA-OAI-TEST:557685 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:24:27Z |
| publishDate | 2020 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5576852020-12-19T17:21:06ZAccessing destination brand equity : Georgetown, Penang / Chuah, Cynthia Siew Yin, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim Johor Bahru, Johor : Universiti Teknologi Malaysia,2020engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020Bibliography: p. xxxiv-xxxix. (34-39)PRZSL Branding (Marketing) Consumers' preferences Tourism and city planning |
| spellingShingle | Branding (Marketing) Consumers' preferences Tourism and city planning Chuah, Cynthia Siew Yin, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim Accessing destination brand equity : Georgetown, Penang / |
| title | Accessing destination brand equity : Georgetown, Penang / |
| title_full | Accessing destination brand equity : Georgetown, Penang / |
| title_fullStr | Accessing destination brand equity : Georgetown, Penang / |
| title_full_unstemmed | Accessing destination brand equity : Georgetown, Penang / |
| title_short | Accessing destination brand equity : Georgetown, Penang / |
| title_sort | accessing destination brand equity georgetown penang |
| topic | Branding (Marketing) Consumers' preferences Tourism and city planning |
| work_keys_str_mv | AT chuahcynthiasiewyin1996author accessingdestinationbrandequitygeorgetownpenang AT ahmadsharifuddinshamsuddinsupervisor accessingdestinationbrandequitygeorgetownpenang AT sekolahperniagaanantarabangsaazmanhashim accessingdestinationbrandequitygeorgetownpenang |