Accessing destination brand equity : Georgetown, Penang /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020

Bibliographic Details
Main Authors:	Chuah, Cynthia Siew Yin, 1996-, author, Ahmad Sharifuddin Shamsuddin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Format:
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia, 2020
Subjects:	Branding (Marketing) Consumers' preferences Tourism and city planning

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