The effects of product placement in television shows and its influence on purchase intention /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020
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| Format: | |
| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia,
2020
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| Subjects: |
| _version_ | 1826468882801491968 |
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| author | Nawal Athira Mohd. Azhar, 1995-, author |
| author_facet | Nawal Athira Mohd. Azhar, 1995-, author |
| author_sort | Nawal Athira Mohd. Azhar, 1995-, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020 |
| first_indexed | 2024-03-05T16:25:01Z |
| format | |
| id | KOHA-OAI-TEST:557874 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:25:01Z |
| publishDate | 2020 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5578742020-12-19T17:21:06ZThe effects of product placement in television shows and its influence on purchase intention / Nawal Athira Mohd. Azhar, 1995-, author Johor Bahru, Johor : Universiti Teknologi Malaysia,2020engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020PSZJBLProduct placement in mass mediaMarketing |
| spellingShingle | Product placement in mass media Marketing Nawal Athira Mohd. Azhar, 1995-, author The effects of product placement in television shows and its influence on purchase intention / |
| title | The effects of product placement in television shows and its influence on purchase intention / |
| title_full | The effects of product placement in television shows and its influence on purchase intention / |
| title_fullStr | The effects of product placement in television shows and its influence on purchase intention / |
| title_full_unstemmed | The effects of product placement in television shows and its influence on purchase intention / |
| title_short | The effects of product placement in television shows and its influence on purchase intention / |
| title_sort | effects of product placement in television shows and its influence on purchase intention |
| topic | Product placement in mass media Marketing |
| work_keys_str_mv | AT nawalathiramohdazhar1995author theeffectsofproductplacementintelevisionshowsanditsinfluenceonpurchaseintention AT nawalathiramohdazhar1995author effectsofproductplacementintelevisionshowsanditsinfluenceonpurchaseintention |