Corporate Religion : Building a strong company through personality and corporate soul /
Discusses building a strong market position in a world where consumers no longer demand the product, but reliable companies and brands. Provides information on a shared vision, leadership, internal-external integration, and implementing corporate religion in the company. Case studies throughout.
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| Format: | |
| Language: | eng |
| Published: |
London : FINANCIAL TIMES/Prentice Hall,
2000
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| Subjects: |
| _version_ | 1826468989457399808 |
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| author | Kunde, Jesper author 627346 |
| author_facet | Kunde, Jesper author 627346 |
| author_sort | Kunde, Jesper author 627346 |
| collection | OCEAN |
| description | Discusses building a strong market position in a world where consumers no longer demand the product, but reliable companies and brands. Provides information on a shared vision, leadership, internal-external integration, and implementing corporate religion in the company. Case studies throughout. |
| first_indexed | 2024-03-05T16:26:36Z |
| format | |
| id | KOHA-OAI-TEST:558398 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:26:36Z |
| publishDate | 2000 |
| publisher | London : FINANCIAL TIMES/Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5583982021-03-10T06:58:36ZCorporate Religion : Building a strong company through personality and corporate soul / Kunde, Jesper author 627346 London : FINANCIAL TIMES/Prentice Hall,Copyright 20002000engDiscusses building a strong market position in a world where consumers no longer demand the product, but reliable companies and brands. Provides information on a shared vision, leadership, internal-external integration, and implementing corporate religion in the company. Case studies throughout.Includes indexes.1. Coporate religion - the essence -- 2. International chaos -- 3. Brand religion -- 4. Corporate religion -- 5. Commitment and action -- 6. Consequences for the organisation -- 7. Consequences for top management -- 8. Implementing a corporate religion -- 9. Epilogue.Discusses building a strong market position in a world where consumers no longer demand the product, but reliable companies and brands. Provides information on a shared vision, leadership, internal-external integration, and implementing corporate religion in the company. Case studies throughout.PSZJBLBranding (Marketing)Corporate imageURN:ISBN:9780273643807URN:ISBN:0273643800 |
| spellingShingle | Branding (Marketing) Corporate image Kunde, Jesper author 627346 Corporate Religion : Building a strong company through personality and corporate soul / |
| title | Corporate Religion : Building a strong company through personality and corporate soul / |
| title_full | Corporate Religion : Building a strong company through personality and corporate soul / |
| title_fullStr | Corporate Religion : Building a strong company through personality and corporate soul / |
| title_full_unstemmed | Corporate Religion : Building a strong company through personality and corporate soul / |
| title_short | Corporate Religion : Building a strong company through personality and corporate soul / |
| title_sort | corporate religion building a strong company through personality and corporate soul |
| topic | Branding (Marketing) Corporate image |
| work_keys_str_mv | AT kundejesperauthor627346 corporatereligionbuildingastrongcompanythroughpersonalityandcorporatesoul |