| Summary: | This book presents a comprehensive program developed by noted experts to help smokers achieve their goal of life- long abstinence from smoking. This brief, cost-effective intervention, called The Winning Edge, incorporates state-of-the-science advances and best clinical practices in the treatment of tobacco addiction and offers participants a unique blend of strategies based on cognitive-behavioral, mindfulness, and hypnotic approaches to achieve smoking cessation. This valuable treatment guide, developed and refined over the past 30 years, provides all of the information necessary for health care providers to implement the program on a group or individual basis. This book: Provides a detailed, step-by-step guide to conducting the program, with scripts for providers and handouts for participants; Explains the scientific basis for the many strategies of cognitive, behavioral, and affective change in The Winning Edge program; Contains information for treatment providers on frequently asked questions, adapting and tailoring the program to the needs of participants, and overcoming challenges, ambivalence, and resistance to stop smoking.
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