Ethical Branding and Marketing : Cases and Lessons /
| Main Authors: | , |
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| Format: | |
| Language: | eng |
| Published: |
New York, NY : Routledge, Taylor & Francis Group,
2019
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| Subjects: |
| _version_ | 1796761559955931136 |
|---|---|
| author | Gringarten, Hagai, editor Fernandez-Calienes, Raul, editor |
| author_facet | Gringarten, Hagai, editor Fernandez-Calienes, Raul, editor |
| author_sort | Gringarten, Hagai, editor |
| collection | OCEAN |
| description | |
| first_indexed | 2024-03-05T16:28:03Z |
| format | |
| id | KOHA-OAI-TEST:558862 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:28:03Z |
| publishDate | 2019 |
| publisher | New York, NY : Routledge, Taylor & Francis Group, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5588622020-12-19T17:21:08ZEthical Branding and Marketing : Cases and Lessons / Gringarten, Hagai, editor Fernandez-Calienes, Raul, editor New York, NY : Routledge, Taylor & Francis Group,2019engPSZJBLMarketing Branding (Marketing)URN:ISBN:9781138337275 |
| spellingShingle | Marketing Branding (Marketing) Gringarten, Hagai, editor Fernandez-Calienes, Raul, editor Ethical Branding and Marketing : Cases and Lessons / |
| title | Ethical Branding and Marketing : Cases and Lessons / |
| title_full | Ethical Branding and Marketing : Cases and Lessons / |
| title_fullStr | Ethical Branding and Marketing : Cases and Lessons / |
| title_full_unstemmed | Ethical Branding and Marketing : Cases and Lessons / |
| title_short | Ethical Branding and Marketing : Cases and Lessons / |
| title_sort | ethical branding and marketing cases and lessons |
| topic | Marketing Branding (Marketing) |
| work_keys_str_mv | AT gringartenhagaieditor ethicalbrandingandmarketingcasesandlessons AT fernandezcalienesrauleditor ethicalbrandingandmarketingcasesandlessons |