Digital Entrepreneurship /
Preface -- Digital entrepreneurship: new opportunities and challenges -- Choosing a digital business idea -- Creating a digital business design -- Building a business prototype -- Digital content for business -- Business prototype look and feel -- Business prototype features -- Web analytics -- Crea...
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : Routledge, Taylor & Francis Group,
2019
|
| Subjects: |
| _version_ | 1796761822456446976 |
|---|---|
| author | Allen, Jonathan P., author |
| author_facet | Allen, Jonathan P., author |
| author_sort | Allen, Jonathan P., author |
| collection | OCEAN |
| description | Preface -- Digital entrepreneurship: new opportunities and challenges -- Choosing a digital business idea -- Creating a digital business design -- Building a business prototype -- Digital content for business -- Business prototype look and feel -- Business prototype features -- Web analytics -- Creating and tracking business goals -- Usability and customer experience -- Customer acquisition in a digital world -- Digital business experiments -- Launching a new digital business venture -- Key terms -- Appendices -- Index |
| first_indexed | 2024-03-05T16:31:53Z |
| format | |
| id | KOHA-OAI-TEST:560094 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:31:53Z |
| publishDate | 2019 |
| publisher | New York : Routledge, Taylor & Francis Group, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5600942020-12-19T17:21:11ZDigital Entrepreneurship / Allen, Jonathan P., author New York : Routledge, Taylor & Francis Group,2019engPreface -- Digital entrepreneurship: new opportunities and challenges -- Choosing a digital business idea -- Creating a digital business design -- Building a business prototype -- Digital content for business -- Business prototype look and feel -- Business prototype features -- Web analytics -- Creating and tracking business goals -- Usability and customer experience -- Customer acquisition in a digital world -- Digital business experiments -- Launching a new digital business venture -- Key terms -- Appendices -- IndexPSZJBLInformation technologyEntrepreneurshipInternet service providersNew business enterprisesURN:ISBN:9781138583672 |
| spellingShingle | Information technology Entrepreneurship Internet service providers New business enterprises Allen, Jonathan P., author Digital Entrepreneurship / |
| title | Digital Entrepreneurship / |
| title_full | Digital Entrepreneurship / |
| title_fullStr | Digital Entrepreneurship / |
| title_full_unstemmed | Digital Entrepreneurship / |
| title_short | Digital Entrepreneurship / |
| title_sort | digital entrepreneurship |
| topic | Information technology Entrepreneurship Internet service providers New business enterprises |
| work_keys_str_mv | AT allenjonathanpauthor digitalentrepreneurship |