Digital Entrepreneurship /
Preface -- Digital entrepreneurship: new opportunities and challenges -- Choosing a digital business idea -- Creating a digital business design -- Building a business prototype -- Digital content for business -- Business prototype look and feel -- Business prototype features -- Web analytics -- Crea...
Main Author: | Allen, Jonathan P., author |
---|---|
Format: | |
Language: | eng |
Published: |
New York : Routledge, Taylor & Francis Group,
2019
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Subjects: |
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