Digital Entrepreneurship /

Preface -- Digital entrepreneurship: new opportunities and challenges -- Choosing a digital business idea -- Creating a digital business design -- Building a business prototype -- Digital content for business -- Business prototype look and feel -- Business prototype features -- Web analytics -- Crea...

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Bibliographic Details
Main Author: Allen, Jonathan P., author
Format:
Language:eng
Published: New York : Routledge, Taylor & Francis Group, 2019
Subjects:

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