The effect of personality traits and self enhancement motives on brand outcomes in branded clothing industry /

The effect of personality traits and self enhancement motives on brand outcomes in branded clothing industry /

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Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors: Zla Ur Rehman, 1982-, author, Rohaizat Bahrum, supervisor, Nor Zafir Md. Salleh, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019

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