The effect of personality traits and self enhancement motives on brand outcomes in branded clothing industry /

Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors:	Zla Ur Rehman, 1982-, author, Rohaizat Bahrum, supervisor, Nor Zafir Md. Salleh, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Format:
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019

The effect of personality traits and self enhancement motives on brand outcomes in branded clothing industry / by Zla Ur Rehman, 1982-, author

Published 2019