The effect of personality traits and self enhancement motives on brand outcomes in branded clothing industry /
Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2019
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| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia,
2019
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| Summary: | Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2019 |
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