COMMUNICATE WITH MASTERY : HOW TO SPEAK WITH CONVICTION AND WRITE FOR IMPACT /
"Approaching Mastery in Business Communication: a guide for leaders to speak and write with influence. This book will provide readers with a rich treasure of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Busi...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Hoboken, New Jersey : John Wiley & Sons, Inc.,
2020
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| Subjects: |
| _version_ | 1796761955315220480 |
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| author | Schramm, J. D., 1964-, author 633561 Levy, Kara, 1981-, author 633562 |
| author_facet | Schramm, J. D., 1964-, author 633561 Levy, Kara, 1981-, author 633562 |
| author_sort | Schramm, J. D., 1964-, author 633561 |
| collection | OCEAN |
| description | "Approaching Mastery in Business Communication: a guide for leaders to speak and write with influence. This book will provide readers with a rich treasure of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go the book will provide quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences. It will address the pain point that leaders are often selected for their technical skills, but advance because of their communication skills. Projects often fail not because of the vision, but in the articulation of that vision. Promising start-ups wither without funding, while less viable ventures are funded, simply due to the strength of the communicators. This book will place in leaders' hands the exact frameworks and strategies developed at one of the world's top business schools. While firmly grounded in proven approaches, the book will be designed in a practical and accessible style for easy reference and use"-- |
| first_indexed | 2024-03-05T16:33:52Z |
| format | text |
| id | KOHA-OAI-TEST:560760 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:33:52Z |
| publishDate | 2020 |
| publisher | Hoboken, New Jersey : John Wiley & Sons, Inc., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5607602021-07-11T07:01:46ZCOMMUNICATE WITH MASTERY : HOW TO SPEAK WITH CONVICTION AND WRITE FOR IMPACT / Schramm, J. D., 1964-, author 633561 Levy, Kara, 1981-, author 633562 textHoboken, New Jersey : John Wiley & Sons, Inc.,2020©2020eng"Approaching Mastery in Business Communication: a guide for leaders to speak and write with influence. This book will provide readers with a rich treasure of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go the book will provide quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences. It will address the pain point that leaders are often selected for their technical skills, but advance because of their communication skills. Projects often fail not because of the vision, but in the articulation of that vision. Promising start-ups wither without funding, while less viable ventures are funded, simply due to the strength of the communicators. This book will place in leaders' hands the exact frameworks and strategies developed at one of the world's top business schools. While firmly grounded in proven approaches, the book will be designed in a practical and accessible style for easy reference and use"--Includes bibliographical references and index.Part 1 -- Speaking with Conviction and Writing for Impact -- 1. Adopting a Communication Mindset -- 2. Speaking with Conviction -- 3. Writing for Impact: Active, Brief, and Clear -- Part 2 -- Tailoring Your Communication to Goal, Setting, or Identity -- 4. Tailoring Your Communication to Your Goal-- 5. Tailoring Your Communication to Your Setting -- 6. Tailoring Your Communication to Your Identity -- Part 3 -- Scaling Your Leadership: The Communication Coaching Process -- 7. When Being Coached -- 8. When Coaching Others -- 9. Creating a Coaching Culture."Approaching Mastery in Business Communication: a guide for leaders to speak and write with influence. This book will provide readers with a rich treasure of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go the book will provide quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences. It will address the pain point that leaders are often selected for their technical skills, but advance because of their communication skills. Projects often fail not because of the vision, but in the articulation of that vision. Promising start-ups wither without funding, while less viable ventures are funded, simply due to the strength of the communicators. This book will place in leaders' hands the exact frameworks and strategies developed at one of the world's top business schools. While firmly grounded in proven approaches, the book will be designed in a practical and accessible style for easy reference and use"--PSZ_JBCommunication in managementBusiness communicationLeadershipURN:ISBN:9781119550099 |
| spellingShingle | Communication in management Business communication Leadership Schramm, J. D., 1964-, author 633561 Levy, Kara, 1981-, author 633562 COMMUNICATE WITH MASTERY : HOW TO SPEAK WITH CONVICTION AND WRITE FOR IMPACT / |
| title | COMMUNICATE WITH MASTERY : HOW TO SPEAK WITH CONVICTION AND WRITE FOR IMPACT / |
| title_full | COMMUNICATE WITH MASTERY : HOW TO SPEAK WITH CONVICTION AND WRITE FOR IMPACT / |
| title_fullStr | COMMUNICATE WITH MASTERY : HOW TO SPEAK WITH CONVICTION AND WRITE FOR IMPACT / |
| title_full_unstemmed | COMMUNICATE WITH MASTERY : HOW TO SPEAK WITH CONVICTION AND WRITE FOR IMPACT / |
| title_short | COMMUNICATE WITH MASTERY : HOW TO SPEAK WITH CONVICTION AND WRITE FOR IMPACT / |
| title_sort | communicate with mastery how to speak with conviction and write for impact |
| topic | Communication in management Business communication Leadership |
| work_keys_str_mv | AT schrammjd1964author633561 communicatewithmasteryhowtospeakwithconvictionandwriteforimpact AT levykara1981author633562 communicatewithmasteryhowtospeakwithconvictionandwriteforimpact |