KILLER VISUAL STRATEGIES : Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication /
"Over the past decade, visual communication has shifted from being an optional medium for transmitting information to an essential means of build connection and understanding. It has changed the way we tell stories and establish relationships -- and it has transformed the traditional agency mod...
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| Format: | text |
| Language: | eng |
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Hoboken, New Jersey : Wiley,
2020
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| _version_ | 1826469541161467904 |
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| author | Balliett, Amy author 633122 |
| author_facet | Balliett, Amy author 633122 |
| author_sort | Balliett, Amy author 633122 |
| collection | OCEAN |
| description | "Over the past decade, visual communication has shifted from being an optional medium for transmitting information to an essential means of build connection and understanding. It has changed the way we tell stories and establish relationships -- and it has transformed the traditional agency model within the marketing, public relations, and design industries. Amy Balliett's book will explain how can marketers, PR professionals, and organizations can connect and thrive in a world that demands quality visual content" -- |
| first_indexed | 2024-03-05T16:34:51Z |
| format | text |
| id | KOHA-OAI-TEST:561087 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:34:51Z |
| publishDate | 2020 |
| publisher | Hoboken, New Jersey : Wiley, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5610872021-04-19T06:33:35ZKILLER VISUAL STRATEGIES : Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication / Balliett, Amy author 633122 textHoboken, New Jersey : Wiley,2020©2020eng"Over the past decade, visual communication has shifted from being an optional medium for transmitting information to an essential means of build connection and understanding. It has changed the way we tell stories and establish relationships -- and it has transformed the traditional agency model within the marketing, public relations, and design industries. Amy Balliett's book will explain how can marketers, PR professionals, and organizations can connect and thrive in a world that demands quality visual content" --Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message.Includes bibliographical references and index.Environmental influences and the rise of visual content -- Visual content and human nature -- Quality visual content reigns supreme -- Rule 1: always think about con-text -- Rule 2: small visual cues have a large impact -- Rule 3: there's no gold at the end of that rainbow -- Rule 4: good visual strategists ask "WTF?!" -- Rule 5: avoid the stigma of stock -- Rule 6: stand out at the cocktail party -- Rule 7: use proper data viz throughout -- Rule 8: commit to the truth and prove it -- Rules are meant to be broken -- You can't create great content without a great team and process -- Going the freelance route -- Building an in-house team."Over the past decade, visual communication has shifted from being an optional medium for transmitting information to an essential means of build connection and understanding. It has changed the way we tell stories and establish relationships -- and it has transformed the traditional agency model within the marketing, public relations, and design industries. Amy Balliett's book will explain how can marketers, PR professionals, and organizations can connect and thrive in a world that demands quality visual content" --Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message.PSZ_JBVisual communicationURN:ISBN:9781119680222 |
| spellingShingle | Visual communication Balliett, Amy author 633122 KILLER VISUAL STRATEGIES : Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication / |
| title | KILLER VISUAL STRATEGIES : Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication / |
| title_full | KILLER VISUAL STRATEGIES : Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication / |
| title_fullStr | KILLER VISUAL STRATEGIES : Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication / |
| title_full_unstemmed | KILLER VISUAL STRATEGIES : Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication / |
| title_short | KILLER VISUAL STRATEGIES : Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication / |
| title_sort | killer visual strategies engage any audience improve comprehension and get amazing results using visual communication |
| topic | Visual communication |
| work_keys_str_mv | AT balliettamyauthor633122 killervisualstrategiesengageanyaudienceimprovecomprehensionandgetamazingresultsusingvisualcommunication |