How customers think : essential insights into the mind of the market /
36
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
Boston, Mass. : Harvard Business School Press,
2003
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| Subjects: |
| _version_ | 1796656572738306048 |
|---|---|
| author | 404432 Zaltman, Gerald |
| author_facet | 404432 Zaltman, Gerald |
| author_sort | 404432 Zaltman, Gerald |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T15:21:48Z |
| format | |
| id | KOHA-OAI-TEST:57718 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T15:21:48Z |
| publishDate | 2003 |
| publisher | Boston, Mass. : Harvard Business School Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:577182020-12-19T16:59:04ZHow customers think : essential insights into the mind of the market / 404432 Zaltman, Gerald Boston, Mass. : Harvard Business School Press,2003eng36FTIRConsumer behaviorConsumersMarketing -- Psychological aspectsCreative thinkingURN:ISBN:1578518261 (hbk) |
| spellingShingle | Consumer behavior Consumers Marketing -- Psychological aspects Creative thinking 404432 Zaltman, Gerald How customers think : essential insights into the mind of the market / |
| title | How customers think : essential insights into the mind of the market / |
| title_full | How customers think : essential insights into the mind of the market / |
| title_fullStr | How customers think : essential insights into the mind of the market / |
| title_full_unstemmed | How customers think : essential insights into the mind of the market / |
| title_short | How customers think : essential insights into the mind of the market / |
| title_sort | how customers think essential insights into the mind of the market |
| topic | Consumer behavior Consumers Marketing -- Psychological aspects Creative thinking |
| work_keys_str_mv | AT 404432zaltmangerald howcustomersthinkessentialinsightsintothemindofthemarket |