Doyle, P. (2001). Marketing management and strategy. New York : Pearson Education.
Chicago Style (17th ed.) CitationDoyle, Peter. Marketing Management and Strategy. New York : Pearson Education, 2001.
MLA (9th ed.) CitationDoyle, Peter. Marketing Management and Strategy. New York : Pearson Education, 2001.
Warning: These citations may not always be 100% accurate.