Being Direct : Making Advertising Pay /
A. Karim Arkitek;
| Main Author: | |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
NEW YORK : RANDOM HOUSE,
1996
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy0601/96033996-b.html http://www.loc.gov/catdir/enhancements/fy0601/96033996-d.html |
| _version_ | 1826469772216238080 |
|---|---|
| author | Wunderman, Lester 634775, author |
| author_facet | Wunderman, Lester 634775, author |
| author_sort | Wunderman, Lester 634775, author |
| collection | OCEAN |
| description | A. Karim Arkitek; |
| first_indexed | 2024-03-05T16:38:16Z |
| format | text |
| id | KOHA-OAI-TEST:590810 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:38:16Z |
| publishDate | 1996 |
| publisher | NEW YORK : RANDOM HOUSE, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5908102021-10-15T08:41:47ZBeing Direct : Making Advertising Pay / Wunderman, Lester 634775, author textNEW YORK : RANDOM HOUSE,Copyright 19961996engA. Karim Arkitek;AdvertisersDirect marketinghttp://www.loc.gov/catdir/enhancements/fy0601/96033996-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0601/96033996-d.htmlURN:ISBN:0394540638 |
| spellingShingle | Advertisers Direct marketing Wunderman, Lester 634775, author Being Direct : Making Advertising Pay / |
| title | Being Direct : Making Advertising Pay / |
| title_full | Being Direct : Making Advertising Pay / |
| title_fullStr | Being Direct : Making Advertising Pay / |
| title_full_unstemmed | Being Direct : Making Advertising Pay / |
| title_short | Being Direct : Making Advertising Pay / |
| title_sort | being direct making advertising pay |
| topic | Advertisers Direct marketing |
| url | http://www.loc.gov/catdir/enhancements/fy0601/96033996-b.html http://www.loc.gov/catdir/enhancements/fy0601/96033996-d.html |
| work_keys_str_mv | AT wundermanlester634775author beingdirectmakingadvertisingpay |