CUTTNG EDGE ADVERTISING : HOW TO CREATE THE WORLD'S BEST PRINT FOR BRANDS IN THE 21ST CENTURY /
A hip but not trendy guide to the many angles involved in the creation of print ads. Addresses how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. Includes advice from a bevy of advertising masters from the US, UK, Asia.
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| Format: | text |
| Language: | eng |
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Alexandra Road, Singapore : Prentice Hall,
c199
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