The Marketing Audit : Translating marketing theory into practice /
Understanding the marketing process; the marketing planning process - the main steps; removing the barriers to marketing planning; the customer and market audit; the product audit; setting marketing objectives and strategies; advertising and sales promotions; the sales plan; the pricing plan; the di...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Oxford ; Boston : Butterworth-Heinemann,
1991
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| Subjects: |
| Summary: | Understanding the marketing process; the marketing planning process - the main steps; removing the barriers to marketing planning; the customer and market audit; the product audit; setting marketing objectives and strategies; advertising and sales promotions; the sales plan; the pricing plan; the distribution plan; marketing information, forecasting and organizing for marketing; implementing the marketing plan; quick checklist and the marketing MoT, SWOT analysis; the strategic marketing plan. |
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