The Marketing Audit : Translating marketing theory into practice /
Understanding the marketing process; the marketing planning process - the main steps; removing the barriers to marketing planning; the customer and market audit; the product audit; setting marketing objectives and strategies; advertising and sales promotions; the sales plan; the pricing plan; the di...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Oxford ; Boston : Butterworth-Heinemann,
1991
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| Subjects: |
| _version_ | 1803622369008287744 |
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| author | McDonald, Malcolm, author 414975 Leppard, John W., author 635028 |
| author_facet | McDonald, Malcolm, author 414975 Leppard, John W., author 635028 |
| author_sort | McDonald, Malcolm, author 414975 |
| collection | OCEAN |
| description | Understanding the marketing process; the marketing planning process - the main steps; removing the barriers to marketing planning; the customer and market audit; the product audit; setting marketing objectives and strategies; advertising and sales promotions; the sales plan; the pricing plan; the distribution plan; marketing information, forecasting and organizing for marketing; implementing the marketing plan; quick checklist and the marketing MoT, SWOT analysis; the strategic marketing plan. |
| first_indexed | 2024-03-05T16:38:44Z |
| format | text |
| id | KOHA-OAI-TEST:590989 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-07-04T04:45:29Z |
| publishDate | 1991 |
| publisher | Oxford ; Boston : Butterworth-Heinemann, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5909892024-07-04T04:12:57ZThe Marketing Audit : Translating marketing theory into practice / McDonald, Malcolm, author 414975 Leppard, John W., author 635028 textOxford ; Boston : Butterworth-Heinemann,1991engUnderstanding the marketing process; the marketing planning process - the main steps; removing the barriers to marketing planning; the customer and market audit; the product audit; setting marketing objectives and strategies; advertising and sales promotions; the sales plan; the pricing plan; the distribution plan; marketing information, forecasting and organizing for marketing; implementing the marketing plan; quick checklist and the marketing MoT, SWOT analysis; the strategic marketing plan.Understanding the marketing process; the marketing planning process - the main steps; removing the barriers to marketing planning; the customer and market audit; the product audit; setting marketing objectives and strategies; advertising and sales promotions; the sales plan; the pricing plan; the distribution plan; marketing information, forecasting and organizing for marketing; implementing the marketing plan; quick checklist and the marketing MoT, SWOT analysis; the strategic marketing plan.MOHAIMINAH KHAYON;MarketingURN:ISBN:9780750617062 |
| spellingShingle | Marketing McDonald, Malcolm, author 414975 Leppard, John W., author 635028 The Marketing Audit : Translating marketing theory into practice / |
| title | The Marketing Audit : Translating marketing theory into practice / |
| title_full | The Marketing Audit : Translating marketing theory into practice / |
| title_fullStr | The Marketing Audit : Translating marketing theory into practice / |
| title_full_unstemmed | The Marketing Audit : Translating marketing theory into practice / |
| title_short | The Marketing Audit : Translating marketing theory into practice / |
| title_sort | marketing audit translating marketing theory into practice |
| topic | Marketing |
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