MARKETING YOUR SERVICE /

To effectively sell your service business, you must let people know that you exist and that you are better than your competition - in other words, you need to market. However, owners of service businesses are often inexperienced in marketing and unsure how to promote themselves in a professional man...

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Bibliographic Details
Main Authors: Withers, Jean, author 171729, Vipperman, Carol, author 634947
Format: text
Language:eng
Published: Petaling Jaya, Selangor : Advantage Quest Publications, 2003
Subjects:
Description
Summary:To effectively sell your service business, you must let people know that you exist and that you are better than your competition - in other words, you need to market. However, owners of service businesses are often inexperienced in marketing and unsure how to promote themselves in a professional manner. This book explains how to develop a marketing plan that will work for any service business - from law firms and dental practices to hair salons and auto repair shops. Whatever your business, it will profit from expanding your market.