Marketing Research /
An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports.
| Main Author: | |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
London ; New York : McGraw-Hill,
c199
|
| Subjects: |
| _version_ | 1826469810040471552 |
|---|---|
| author | Chisnall, Peter M., author 451236 |
| author_facet | Chisnall, Peter M., author 451236 |
| author_sort | Chisnall, Peter M., author 451236 |
| collection | OCEAN |
| description | An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports. |
| first_indexed | 2024-03-05T16:38:50Z |
| format | text |
| id | KOHA-OAI-TEST:591036 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:38:50Z |
| publishDate | c199 |
| publisher | London ; New York : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5910362021-10-18T02:03:04ZMarketing Research / Chisnall, Peter M., author 451236 textLondon ; New York : McGraw-Hill,c1992engAn introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports.Includes bibliographical references and indexAn introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports.MOHAIMINAH KHAYON;Marketing research.URN:ISBN:0077074297 |
| spellingShingle | Marketing research. Chisnall, Peter M., author 451236 Marketing Research / |
| title | Marketing Research / |
| title_full | Marketing Research / |
| title_fullStr | Marketing Research / |
| title_full_unstemmed | Marketing Research / |
| title_short | Marketing Research / |
| title_sort | marketing research |
| topic | Marketing research. |
| work_keys_str_mv | AT chisnallpetermauthor451236 marketingresearch |