PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE /

Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marke...

Full description

Bibliographic Details
Main Authors: Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840, Ang, Swee Hoon, author 627381, Leong, Siew Meng, author 627382, Tan, Ching Tiong, author 305550, Tse, David K., author 635390
Format: text
Language:eng
Published: Singapore : Pearson Prentice Hall, 2005
Subjects:
_version_ 1826469816679006208
author Kotler, Philip, author 301835
Armstrong, Gary (Gary M.) author 301840
Ang, Swee Hoon, author 627381
Leong, Siew Meng, author 627382
Tan, Ching Tiong, author 305550
Tse, David K., author 635390
author_facet Kotler, Philip, author 301835
Armstrong, Gary (Gary M.) author 301840
Ang, Swee Hoon, author 627381
Leong, Siew Meng, author 627382
Tan, Ching Tiong, author 305550
Tse, David K., author 635390
author_sort Kotler, Philip, author 301835
collection OCEAN
description Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience.
first_indexed 2024-03-05T16:38:56Z
format text
id KOHA-OAI-TEST:591075
institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-09-23T23:39:01Z
publishDate 2005
publisher Singapore : Pearson Prentice Hall,
record_format dspace
spelling KOHA-OAI-TEST:5910752024-07-09T02:41:38ZPRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE / Kotler, Philip, author 301835 Armstrong, Gary (Gary M.) author 301840 Ang, Swee Hoon, author 627381 Leong, Siew Meng, author 627382 Tan, Ching Tiong, author 305550 Tse, David K., author 635390 textSingapore : Pearson Prentice Hall,2005©2005engPrinciples of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience.Includes bibliographical references and indexes.pt. I. Understanding marketing and the marketing process. 1. Marketing: managing profitable customer relationships. 2. Company and marketing strategy: partnering to build customer relationships. 3. Marketing in the digital age: making new customer connections -- pt. II. Developing marketing opportunities and strategies. 4. The marketing environment. 5. Managing marketing information. 6. Consumer markets and consumer buyer behavior. 7. Business markets and business buyer behavior. 8. Segmentation, targeting and positioning: building the right relationships with the right customers -- pt. III. Developing the marketing mix. 9. Product, services and branding strategies. 10. New-product development and product life-cycle strategies. 11. Pricing considerations and approaches. 12. Pricing strategies. 13. Marketing channels and supply chain management. 14. Retailing and wholesaling. 15. Integrated marketing communication strategy. 16. Advertising, sales promotion and public relations. 17. Personal selling and direct marketing -- pt. IV. Managing marketing. 18. Creating competitive advantage. 19. The global marketplace. 20. Marketing and society: social responsibility and marketing ethics.Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience. MOHAIMINAH KHAYON;PSZ_JBMarketingMarketingURN:ISBN:0131234390
spellingShingle Marketing
Marketing
Kotler, Philip, author 301835
Armstrong, Gary (Gary M.) author 301840
Ang, Swee Hoon, author 627381
Leong, Siew Meng, author 627382
Tan, Ching Tiong, author 305550
Tse, David K., author 635390
PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE /
title PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE /
title_full PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE /
title_fullStr PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE /
title_full_unstemmed PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE /
title_short PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE /
title_sort principles of marketing an asian perspective
topic Marketing
Marketing
work_keys_str_mv AT kotlerphilipauthor301835 principlesofmarketinganasianperspective
AT armstronggarygarymauthor301840 principlesofmarketinganasianperspective
AT angsweehoonauthor627381 principlesofmarketinganasianperspective
AT leongsiewmengauthor627382 principlesofmarketinganasianperspective
AT tanchingtiongauthor305550 principlesofmarketinganasianperspective
AT tsedavidkauthor635390 principlesofmarketinganasianperspective