PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE /
Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marke...
| Main Authors: | , , , , , |
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| Format: | text |
| Language: | eng |
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Singapore : Pearson Prentice Hall,
2005
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| Subjects: |
| _version_ | 1826469816679006208 |
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| author | Kotler, Philip, author 301835 Armstrong, Gary (Gary M.) author 301840 Ang, Swee Hoon, author 627381 Leong, Siew Meng, author 627382 Tan, Ching Tiong, author 305550 Tse, David K., author 635390 |
| author_facet | Kotler, Philip, author 301835 Armstrong, Gary (Gary M.) author 301840 Ang, Swee Hoon, author 627381 Leong, Siew Meng, author 627382 Tan, Ching Tiong, author 305550 Tse, David K., author 635390 |
| author_sort | Kotler, Philip, author 301835 |
| collection | OCEAN |
| description | Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience. |
| first_indexed | 2024-03-05T16:38:56Z |
| format | text |
| id | KOHA-OAI-TEST:591075 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-09-23T23:39:01Z |
| publishDate | 2005 |
| publisher | Singapore : Pearson Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5910752024-07-09T02:41:38ZPRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE / Kotler, Philip, author 301835 Armstrong, Gary (Gary M.) author 301840 Ang, Swee Hoon, author 627381 Leong, Siew Meng, author 627382 Tan, Ching Tiong, author 305550 Tse, David K., author 635390 textSingapore : Pearson Prentice Hall,2005©2005engPrinciples of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience.Includes bibliographical references and indexes.pt. I. Understanding marketing and the marketing process. 1. Marketing: managing profitable customer relationships. 2. Company and marketing strategy: partnering to build customer relationships. 3. Marketing in the digital age: making new customer connections -- pt. II. Developing marketing opportunities and strategies. 4. The marketing environment. 5. Managing marketing information. 6. Consumer markets and consumer buyer behavior. 7. Business markets and business buyer behavior. 8. Segmentation, targeting and positioning: building the right relationships with the right customers -- pt. III. Developing the marketing mix. 9. Product, services and branding strategies. 10. New-product development and product life-cycle strategies. 11. Pricing considerations and approaches. 12. Pricing strategies. 13. Marketing channels and supply chain management. 14. Retailing and wholesaling. 15. Integrated marketing communication strategy. 16. Advertising, sales promotion and public relations. 17. Personal selling and direct marketing -- pt. IV. Managing marketing. 18. Creating competitive advantage. 19. The global marketplace. 20. Marketing and society: social responsibility and marketing ethics.Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience. MOHAIMINAH KHAYON;PSZ_JBMarketingMarketingURN:ISBN:0131234390 |
| spellingShingle | Marketing Marketing Kotler, Philip, author 301835 Armstrong, Gary (Gary M.) author 301840 Ang, Swee Hoon, author 627381 Leong, Siew Meng, author 627382 Tan, Ching Tiong, author 305550 Tse, David K., author 635390 PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE / |
| title | PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE / |
| title_full | PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE / |
| title_fullStr | PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE / |
| title_full_unstemmed | PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE / |
| title_short | PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE / |
| title_sort | principles of marketing an asian perspective |
| topic | Marketing Marketing |
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