PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE /
Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marke...
| Main Authors: | , , , , , |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
Singapore : Pearson Prentice Hall,
2005
|
| Subjects: |