PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE /
Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marke...
Main Authors: | , , , , , |
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Format: | text |
Language: | eng |
Published: |
Singapore : Pearson Prentice Hall,
2005
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Subjects: |