PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE /

PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE /

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Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marke...

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Bibliographic Details
Main Authors: Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840, Ang, Swee Hoon, author 627381, Leong, Siew Meng, author 627382, Tan, Ching Tiong, author 305550, Tse, David K., author 635390
Format: text
Language:eng
Published: Singapore : Pearson Prentice Hall, 2005
Subjects:
Marketing

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